Food Network/Wente Vineyards Partnership Featured in the NY Times

Read about the launch of Entwine, the partnership between Food Network and Wente Vineyards, in the New York Times.

"The deal with Wente Vineyards makes sense, he said, because “wine is a part of food, and food is a part of wine.” He added, “It’s a great example of two like-minded companies coming together with a common goal.”

The wine line will be composed of four varietals like chardonnay and merlot, priced at $13 a bottle. The labels will bear a new brand, Entwine, along with the names of Wente and Food Network. “It represents the entwining of the expertise of Food Network on the food side and the 128 years of Wente Vineyards,” said Carolyn Wente, chief executive at Wente Vineyards in Livermore, Calif.

Research shows consumers would welcome “a Food Network endorsement and selection of wine,” she added."

Read the full article here.