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Come join us in Austin! Click here to check out the schedule. Or you can follow us on Viewtopia, BAMMtv and Zannel, where we will be streaming live from SXSW!
WENTE VINEYARDS BLENDS MUSIC AND WINE AT SXSW FOR ITS THIRD YEAR IN A ROW AUSTIN, TX, March 2010-- Wente Vineyards continues its successful emerging artist program, ‘Discover the Wine, Discover the Music’ (DWDM) with their participation in South by Southwest (SXSW) for a third year. SXSW is a hub for discovery and innovation in music and technology and Wente Vineyards’ significant presence at this year’s SXSW underscores the winery and winemaker Karl Wente’s commitment to bringing great music and wine to the appreciative audiences outside of traditional avenues. It is only fitting that DWDM has a place at this convergence of original music, independent films, and emerging technologies. Each year or vintage, Wente Vineyards seeks out the best new emerging artists and pairs them with different Wente Vineyard wines. Currently, fifth-generation winemaker Karl Wente is scouting for his fourth “vintage,” as he likes to call his line up of artists. He will be spotlighting six wines from the vintage three of emerging artists/wine pairings over the course of the conference starting Wednesday, March 17th through Sunday, March 21st. Shurman, Jesse Dayton and Hopewell from DWDMs’ first two vintages will be spread across the eighty stages that take over Austin. Back by popular demand is the DWDM Wine Bus Thursday, March 18th and Friday March 19th from noon-3 pm. On Thursday, this party on wheels segues from the Convention Center to the Whole Foods Market Gateway (WFM) located at 9607 Research Blvd with live performances by The Ferocious Few, Glenn Yoder and Todd Thibaud at noon. At 3 pm the wine bus will stop midway at Cork & Co (308 Congress Ave) for live performances by Fierce Bad Rabbit, Family of the Year, Ian Hopkinson and an interview with Erin Davis/Vince Wilburn. Friday at noon, the bus will feature live performances at WFM by Gemma Ray, The Orion Experience and Susan Hyatt’s Rockstar Workout. The bus then moves to the Sweet Relief Benefit at Jovita’s (1619 S. 1st Ave) with live performances by Steve Poltz, Mumiy Troll, Bluebonnets, Victoria Williams and Michael Des Barres. Wente Vineyards will highlight four wines for this portion of SXSW: The Riva Ranch Chardonnay, Riverbank Riesling, Southern Hills Cabernet and Crane Ridge Merlot. A new paradigm will be established with respect to wine/music/technology/lifestyle converging when Wente Vineyards participates in ViewTopia: SXSW – a Whole Foods Market (WFM) livestream initiative and the first live event stream for any major food & beverage retailer. The livestream will be broadcast across the digital universe with homepage positioning on Justin.tv, as well as Blip.fm, and on a large format plasma screen in front of WFM in Lincoln Park, Ill. Not possible in any other medium, this precedent-setting platform will deliver real time event coverage of SXSW and enable users to actively participate from anywhere in the world. The New Mastersounds, a band from DWDM’s current vintage, will be streaming through on Blip.fm during the livestream. BAMM, Viewtopia’s broadcast partner on Justin.tv/SXSW coverage, will broadcast from the Convention Center and will be pouring Wente Vineyard wines from 12:00-6:00 pm, Wednesday through Friday. Expect to taste the Riverbank Riesling, Nth Degree Syrah, Small Lot Pinot Blanc, Riva Ranch Chardonnay, Southern Hills Cabernet and Crane Ridge Merlot. Wente Vineyards wines will also be featured across the Rockstar Weekend @ Jimmy Thrill Quills Ranch at Red Horse Studios on March 20th and 21st. To finish off the SXSW week, Wente Vineyards wines will be included in the cooking segments, Music on the Menu. |

